Though developed in Switzerland in the late 1960s, Berocca is a highly popular product in Australia, as well as a number of other countries. Berocca, which is usually advertised as an energy booster, is typically sold in effervescent tablets that are supposed to be added to water before consumption and is often used as a morning pick-me-up. Sometimes alternatively taken in an easily swallowed tablet form, Berocca is also commonly said to strengthen the nerves and to cure hangovers, though such claims are apparently based on little, if any, scientific evidence. Produced by the Roche Pharmaceuticals Division, Berocca is rich in B group vitamins, calcium, and vitamin C.