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February 11, 1999

Andy Grove Warhol?
I always knew that chip design is an art, but I didn't know to what extent until I came across this article on the EETimes. According to the article, chip layout engineers have been etching things like animals, wedding announcements, logos, and their initials into chips since the industry started. There's now a website up that photographs these doodlings and posts the pictures. It's a must see.

It occurs to me that once the general public gets hold of this, someone's going to want to buy ad space on a chip. I can just see Pepsi paying mad money to get Cuba Gooding Jr.'s smiling face etched alongside a Pepsi One logo on the Pentium III: Arena (or the K6-III: Arena, or the Voodoo 3: Arena, etc.). I wonder if those ads would be software accessible...maybe they could be used for secure e-commerce. -Hellazon


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Access Count Since December 17, 1999: 2177